As the Delhi Assembly elections approach in 2025, one thing is clear, the use of artificial intelligence is playing an unprecedented role in shaping the political landscape. For the first time, voters who are often tech-savvy and highly connected, find themselves at the centre of a digital revolution in politics. In a city as diverse and dynamic as Delhi, political parties are increasingly turning to use AI on platforms like Facebook, Instagram, and Twitter to influence the electorate—and the younger generation is at the heart of this transformation.
Political parties in Delhi are now investing heavily in AI strategies to connect with voters, particularly the younger demographic. With over 60 per cent of Delhi’s population under the age of 35, the youth vote has become a key battleground for political parties. From videos and memes the digital space has become a crucial tool for shaping public opinion.
Some of the parties who have traditionally positioned itself as a party of the people, has lead the charge in using AI to engage with voters. Over the years, it has built a robust online presence.
As the digital influence grows, political campaigns are evolving with the use of artificial intelligence. Political teams utilize sophisticated algorithms to optimize digital ad placements, making sure that the right message reaches the right person at the right time.
However, with the increased use of the AI come the challenges of misinformation and polarization. False narratives, unverified claims, and biased content spread rapidly through social networks, potentially influencing voters in harmful ways.
Speaking to Tehelka.com, Sidhharrth S Kumaar, poll strategist and founder of NumroVani said that AI has helped and empowered the campaigns to be data-driven voter profiling, microtargeting, predictive analytics, and automated digital interaction.
“AI is being used for sentiment monitoring, real-time strategy changes, chatbots driven AI, and tailored messages. However, with Indian voters wherein it is hard to differentiate deepfake films, propaganda, and voter manipulation poses ethical questions, and the current regulations of ECI is not strict enough on implementation enough to proactively manage influence on voters,” he said.
Meanwhile, Co-founder, Spydra Technologies, Manish Tewari said that as AI continues to evolve, its role in social media poll campaigns will only expand. From automating content creation to enhancing audience engagement, AI-driven polls are revolutionizing the digital marketing landscape, making campaigns more efficient, data-driven, and impactful.
In the rush to win over young voters, political parties are sometimes accused of pushing divisive or exaggerated messages.
