Radisson Hotel Group and MBD Group Announce Strategic Partnership to Aid growth of Radisson Collection and Radisson RED in India

Strategic Partnership Framework -: Under this strategic partnership, MBD Group will support the development of Radisson Collection and Radisson RED hotels across India. Alongside RHG’s independent development initiatives and broader partner network, MBD Group will also undertake business development, management and franchising functions, for both brands at identified and mutually agreed locations, thereby further contributing to RHG’s growth strategy in one of its key markets. *Radisson Blu MBD Noida to Transition to Radisson Collection MBD As part of this strategic partnership, the iconic Radisson Blu MBD Hotel Noida, the first five-star hotel will transition to Radisson Collection MBD after undergoing a comprehensive upgrade aligned with the brand’s global standards. The hotel is among the highest-performing properties in RHG’s portfolio in India. This repositioning reflects RHG’s strategy to strengthen its luxury portfolio in India by elevating established landmark hotels within its premium brand tier, alongside continued development of Radisson Collection and Radisson RED through its broader partner network. Driving Next Phase Growth in India’s Luxury & Lifestyle Hospitality Segment “India’s premium hospitality market continues to see strong growth, alongside rising demand for contemporary, design-led lifestyle experiences. This strategic partnership further strengthens our ability to expand Radisson Collection and Radisson RED across key Indian markets, alongside our broader development initiatives. MBD Group has been a trusted partner to Radisson Hotel Group for over two decades, and together we are well positioned to scale these brands while creating distinctive hotels that respond to evolving traveler expectations and reinforce our long-term commitment to India,” said Nikhil Sharma, Managing Director & Chief Operating Officer, South Asia, Radisson Hotel Group. “The collaboration supports our development momentum in India’s premium hospitality segment. Our development efforts with MBD team’s aid shall help us finding a higher quantum of opportunities in addition to our robust growth capabilities. With a clear asset-light focus, we are well positioned to scale strategically while sustaining long-term brand value,” said Davashish Srivastava, Senior Director, Development, South Asia, Radisson Hotel Group. Strategic Vision and Growth Roadmap Commenting on the alliance, Sonica Malhotra Kandhari, Joint Managing Director, MBD Group, said, “This partnership marks a decisive strategic milestone in MBD’s hospitality evolution. The first decade of partnership is targeted to deliver 50 co-branded hotels across Radisson collection MBD and Radisson RED MBD hotels predominantly through an asset light model. MBD’s prop book exposure will be around 25%. Radisson Collection MBD targeting luxury will have an extremely thought-through placement whereas Radisson RED MBD targeting lifestyle segment will be a far aggressive expansion. MBD will leverage on its pan Indian brand presence, operational excellence and no 1 leadership performance position amongst all Radisson Hotels in the country.”