With just two days left for the festival of Raksha Bandhan, markets across Delhi and the rest of India are witnessing massive footfall, filled with festive cheer and high energy.
According to the Confederation of All India Traders (CAIT), this year, the market is expected to generate a whopping Rs 17,000 crore in trade, while sweets, fruits, gifts, and related items may contribute an additional Rs 4,000 crore.
The markets across Delhi are busy and bustling with people from all walks of life are going to buy the holy thread for the festival. Shopkeepers have displayed hundreds of rakhies with different style and design having different price rang.
One can see rakhi from priced at Rs 10 rupees to whopping thousands of rupees. Some jewelry shops have also come up with rakhi made out of silver and gold for the people who want to celebrate in a particular manner.
This year’s Raksha Bandhan carries a deeper emotional and patriotic significance, as it coincides with the anniversary of the Quit India Movement, and comes shortly after the heroic success of Operation Sindoor by India’s armed forces. As a result, markets are decked with threads of emotion and trays of nationalism, turning into magnets for enthusiastic consumers.
In the backdrop, markets have come alive with vibrant colours, joyful crowds, and a wide variety of rakhis displayed in every shop.
Stalls overflow with beautifully crafted rakhis ranging from traditional threads with beads and rudraksha to modern designs featuring cartoon characters, personalized names, and even eco-friendly options.
Glittering lights and festive decorations add to the excitement, while shopkeepers showcase their latest collections to attract eager buyers. Whether it’s for a little brother, an elder sibling, or even a bhabhi, there’s a rakhi to suit every taste, making the celebration of this special bond even more memorable.
“We have different types of rakhi for everyone. We have items for children to adults. This year the designs are different and moreover, the evil eye design is in trend. Everyone is looking for this design. We have huge demand for this rakhi,” said Munna, a shopkeeper.
Another shopkeeper said, “This year, we have a wide variety of rakhis to suit everyone’s taste and budget. From traditional Mauli rakhis with rudraksha beads to modern designs, we have it all. Designer rakhis with Kundan, pearls, and stones are also in high demand, especially the ones with miniature idols of Ganesha or Krishna. We’ve also stocked up on lumba rakhis for bhabhi and rakhi sets for the whole family. Customers are loving the creativity and uniqueness in the designs this year!”
